Digital Sales & Marketing Associate

Job Description

The Digital Sales & Marketing Associate will be responsible for developing and executing digital marketing campaigns to drive sales and increase brand awareness for Innofiber. This role will work closely with the sales team to ensure a consistent and effective online presence. As the company’s first marketing hire, this role has the opportunity to help define, build, and execute Innofiber’s marketing strategy.

Key Responsibilities

• Develop and execute digital marketing strategies to support sales goals and increase brand awareness
• Create and manage email campaigns, social media posts, and other digital marketing materials
• Develop strong understanding of our industry and capabilities in order to craft informative messaging to a range of prospective customers, vendors, and partners
• Conduct market research to stay up-to-date on industry trends and customer behavior and report on market dynamics to Sales Manager and CEO
• Analyze data to measure the success of marketing campaigns and make data-driven decisions
• Collaborate with the sales team to identify new business opportunities and generate leads
• Manage and maintain the company’s website, ensuring it is optimized for search engines and user experience
• Work with external vendors and agencies as needed to execute marketing campaigns
• Stay current with the latest digital marketing trends and technologies
• Make recommendations for marketing resource allocation to optimize spend and performance

Qualifications

• Bachelor’s degree (or working towards) in Marketing, Business, or a related field
• 2-3 years of experience in digital marketing, with a proven track record of success
• Strong knowledge of marketing automation tools (e.g., Pardot, Marketo, etc.) and web analytics tools (e.g., Google Analytics)
• Excellent writing, editing, and proofreading skills
• Strong project management skills, with the ability to manage multiple projects and priorities
• Excellent communication and interpersonal skills, with the ability to work effectively with a variety of stakeholders
• A passion for digital marketing and a drive to stay up-to-date on industry trends and technologies

To apply, please submit a cover letter outlining your relevant experience and qualifications in the field below and submit your resume using the upload link below.